Be assured that your feet are in good hands at Bail's!


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Our Pedorthists

“Sticklers for perfection.”

That’s the best way to describe the commitment to excellence the father – daughter team of Christopher and Laura Bail bring to the profession they practice at Bail’s Custom Footcare located at 130 College Street in South Hadley.

“I was 16 years old when I started working with my father and grandfather,” recalled Chris. Then, the family business, Bail’s Shoe Store, was located at 168 High Street in Holyoke. “After I graduated from college, I joined the business full-time.”


In 1979, Chris transitioned to Oscar Bail & Son Shoe Store at the corner of High and Suffolk Streets in Holyoke. “We were making orthotics for doctors throughout Western Massachusetts,” explained Chris. “In 2000, we established Bail’s Custom Footcare in South Hadley.”

Laura, daughter of Chris and Shelley (Hunter) Bail, first went to work in the family business when she was 14 years old.

“I started full-time when I was 17,” recalled Laura. “I was fitting shoes, mostly baby shoes, and working with bridal parties to dye shoes to match their gowns.”

A 1971 graduate of South Hadley High School, Chris earned an Associate’s degree in Business Administration and Retail Management from Holyoke Community College in 1974. Then, he worked under the Pedorthist Certification of his father, Oscar J. Bail.

Following in her father’s tradition, Laura graduated from South Hadley High School in 1998 and in 2000 she, too, earned an Associate’s degree in Business Administration and Retail Management from Holyoke Community College.

On the heels of Laura’s Holyoke Community College graduation, both father and daughter enrolled at New York College of Podiatric Medicine, Division of Graduate Medical Education from which they graduated on August 22, 2000. They became board certified pedorthists in December 2000 from the American Board for Certified Orthotics, Prosthetics and Pedorthics. In addition, they are members of the Pedorthic Footwear Association.

Further, Chris and Laura hold credentials from Aetrex University, Extra Depth University – certified fitters for surgical stockings, Allard USA for gait biomechanics and orthotics and the ACOR shoe fitting training course.

“I specialize in custom molded shoes,” explained Chris, “for persons with diabetes and arthritis. I make casts for shoes and braces. One of my specialties is making lifts for shoes and I pride myself on creating aesthetically and functionally perfect shoes.”

For her part of the profession, Laura “specializes in gait analysis and making the orthotics – both retail and wholesale. I do all of the internal shoe modifications and Dad takes care of the external modifications.”

“We’re a perfect team,” said father and daughter, in unison.

Written by Dan Boyle
Staff Writer for the Town Reminder